Sports Injury Predictor Branding, Website & App
BRAND IDENTITY & LOGO / WEB & DIGITAL
Sports Injury Predictor is an algorithm which anticipates injuries to NFL players before they even happen with statistical probabilities for every player in the NFL. Yep, pretty impressive stuff!
The branding needed to be bold and appeal to to the US Fantasy Football audience. The app and website needed to be easy to navigate and quick to use for stats during the NFL season. For user experience ease, a body profile diagram was added to the player profile pages to show player injury history at a glance using the red SIP indicators. When clicked/tapped on, these indicators showed more information on the injury in question.
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