Creation of Virgin Mobile Icon Library


Virgin Mobile Australia

What we do

Icon development, Illustration

The Challenge

With the launch of Virgin Mobile’s Fair Data Campaign, the brand was looking for a numbers of icons to symbolise their data products. The Campaign came about at the same time as their print and website channels were undergoing an evaluation of iconography used, with a conclusion that consistency needed to be streamlined.

The Result

The revamped icon style took on a more modern “line icon” look. New icons were created for all Fair Data products to be used across the Virgin Mobile App, Website and Print channels. Existing icons were developed and updated in line with the new look and became a cohesive icon set rather than an inconsistent mix of styles. An icon library was set up, complete with guidelines for subsequent icon creation.